Twist Graphics - Creative Design Lab - website and print design

style guides

Once a company has a corporate image, they should maintain this image throughout all forms of media. This includes colors, fonts, logos, etc. Never again will anyone destroy your logo or use the wrong colors.

A style guide will ensure that you and your advertising agencies have access to your true style. No more pixelated ads. No more stretched logos. Magazines, newspapers, phonebooks, print companies will only have to navigate to your style guide, right click on the what they need and download.

TWIST GRAPHICS Style Guide

Identity

It is essential to project a consistent and distinct identity-our brand. Simply put, a brand identity is the sum total of all perceived information about us as communicated through our various messages - marketing and communications tools. Every communication, including our name and related marks, contributes to building our brand identity.

This guide has been developed to help us achieve a consistent identity as we communicate the essence of the business to the media, clients, and marketing venues. Following these guidelines will help ensure that your communication vehicle contributes to a unified image that reflects the high quality of our establishment.

Logo

The typeface is Niteclub and Blake. If company should need fonts for any reason, company may contact Twist Graphics. These fonts should be used sparingly, only for special headers or areas of text that need to stand out.

It should be included prominently on all materials that represent the company.
[N.B. Prominently does not necessarily mean large.]
It should be reproduced from an authorized copy only.
[See Style Guide for approved versions to use online and in print.]
It should not be reproportioned or modified in any way.
It should not be rotated or scaled.
It should be reproduced in only the approved colors: TWIST in black and MEDIA in purple (see "colors" at the end of this guide).

This is the original logo and is the primary logo for all electronic and printed publications.

Typography

typeface
Niteclub is the typeface used in the word TWIST and is to be used sparingly in special headlines. Blake is the typeface used in the word GRAPHICS and is also to be used sparingly in special headlines. Blackjack is the typeface used for taglines. Avian and Blue Highway are the typefaces most acceptable for headlines or blocks of text, as it is simple to read.

headline format
One-line heading:
logo is all upper case in sans serif font

TWIST GRAPHICS

Two-line heading:
logo is all upper case
Tagline is all lower case

headline or copy format:
It is acceptable to just use the word TWIST in all upper case in sans serif font.

TWIST

Stationary (1,2 or 4-color - see "colors" at the end of this guide)

letterhead
It may be personalized by printing the name in Moderne under the logo, (See the logo entry earlier in this section.), and adding phone and fax numbers to the bottom line.

business cards
Business cards follow an approved layout and may not be altered. Only name, address, phone, fax, and e-mail may be included.

right click to download pdf

envelopes
Envelopes follow an approved layout and may not be altered.

Advertisements and Media
In order to provide a consistent brand, advertisements should all the same general layout and use the same elements. Several examples of ads are given below. If an ad of appropriate size is not shown, please contact Twist Graphics at info@twistgraphics.com.

right click to download pdf

Colors
The official colors are black and purple with hints of gold, with the various applications (print, clothing, Web, etc.) coming as close to specifications below as possible given the restrictions and parameters of the application. The following specifications should be used for those applications.

Twist is always represented in black. Media may be represented in this purple or any other color that highlights the piece.

	PRINT		WEB
	PMS #	CMYK	RGB	HEX
Black	Process Black	75,68,67,90	0,0,0	000000
Purple	258C	50,90,0,0	153,51,153	993399
Gold	385C	55,45,100,25	102,102,0	666600

PMS
The Pantone Matching System is a widely used system of color specifications. Printers follow specific formulas for mixing ink, providing consistency and accuracy from design to print, and from print to reprint. This is often referred to as flat color or spot color.

CMYK
The three hues of cyan, magenta, and yellow are used with black in process color reproduction. This is referred to as full color or four color process.

RGB
Red, green and blue are the hues of light, used on the screen.

HEX
Hexidecimal code for use in HTML on the Web.